Omsk State Agrarian University in the 2024 Integral Ranking of Communication Efficiency

Social Navigator of the Rossiya Segodnya media group and Brand Analytics have published the results of the 2024 Integral Ranking of Communication Efficiency.

The Integral Ranking of Communication Efficiency is based on the results of an annual research cycle of university rankings and represents an aggregate indicator of the effectiveness of a university’s communication strategy. It allows for a comprehensive assessment of communication efficiency with key target audiences: prospective students, current students, government agencies, business and industry representatives, as well as the media.

The integral indicator of each university is calculated as the sum (scaled to a 100-point system) of the total index values across three annual rankings:

• audience engagement on the university’s own platforms;

• representation in popular science media;

• representation in mass media and social media.

A total of 614 Russian universities were evaluated. According to the results, Omsk State Agrarian University received a total index of 7 and ranked 57th (group ranking). The university placed 13th among agrarian universities (out of 41) and 5th among Omsk universities (out of 11).

In the 2023 Integral Ranking of Communication Efficiency, Omsk State Agrarian University ranked 58th (group ranking) out of 601 universities, 15th among agrarian universities, and 6th among Omsk universities.

Detailed information about the university rankings can be found via the provided link